It is important to note that within New York City, McDarrah was a known entity because he was virtually everywhere. His coverage of events spanned all levels of society. He was a recognized figure at gallery openings, press conferences, and protest marches. A subject might even give him an extra moment or two to get the photograph.
As the 1960s wore on, the news coverage in the Voice, and in McDarrah’s work, broadened. By 1967 the Voice was the bestselling weekly newspaper in America, with a circulation higher than 95 percent of the big city dailies. The mission of the paper expanded to cover the goings-on of the wider city and eventually the nation, from “happenings” and “be-ins,” to elections and political conventions, to activism against the war in Vietnam, and the fight for equal rights and civil liberties. McDarrah attended press conferences, covered events at City Hall, and documented local, state, and federal election cycles. National and international politics became a wider focus for both McDarrah and the Village Voice. McDarrah captured Robert Kennedy campaigning in New York City, Fidel Castro speaking at the United Nations, and the tumultuous 1968 national party conventions.